Bab Masr

Welad El Balad is an award winning start-up organisation that works to revive heritage through creative writing and journalism. It engages over 15 million social media users and around 2 million monthly readers on its website and is an official YouTube partner. The organisation also operates “Bab Masr” (‘A door to Egypt’) – an Arabic-language online platform that engages young people with talents in writing and journalism. Throughout, the organisation works to discover and revive local culture and to foster community. Bab Masr publishes high quality heritage journalism and is a strong means of securing audience engagement. It publishes content and stories from various governorates and organises local activities such as competitions and theatre productions that attract young audiences.